4160 Tuesdays feels like a small rebellion against predictable scent. Born in London and made in a Hammersmith studio, the brand treats perfume as a way to step sideways from the everyday. Each fragrance starts with a story, a place, or a moment, and turns it into something wearable, usually warm, and almost always playful. These are perfumes with character, designed to feel as good as they smell.

4160 Tuesdays has been hand making perfume since 2011, working in small batches that keep the process personal and responsive. Bottles are filled by hand, ideas are tested in real time, and nothing feels rushed. The studio is part workshop, part creative playground, where curiosity matters more than scale. The name itself sets the tone. If you live to eighty, you get 4160 Tuesdays. So on a Tuesday, do something different. Making perfume that invites people off the well worn path felt like a good place to start.

At the heart of the brand is perfumer Sarah McCartney, whose background spans writing, music, teaching, and years spent shaping the voice of Lush. That mix shows up clearly in the fragrances. They are built around ideas and emotions rather than trends, often inspired by people, travel, books, or half remembered moments. There is humour here, and a very British sense of understatement. The names are imaginative because the scents are too. They are meant to be lived with, noticed, and enjoyed without needing to be decoded.

The style moves easily between edible gourmands, bright citrus, fresh florals, warm woods, and aquatic ideas, often with an unexpected twist. Nothing feels overworked or showy. These are perfumes that take risks but stay human, designed for people who are curious and open rather than chasing status. What sets 4160 Tuesdays apart is how welcoming it feels. Despite the creativity and craft involved, the perfumes remain unusually approachable in price and spirit. The goal is not to impress from a distance, but to invite people in, make their world a little lovelier, and remind them that perfume can be playful, thoughtful, and full of feeling.